Privacy policy

At Smile Dental Clinic, we are committed to protecting the privacy and security of your personal information. This privacy policy outlines our practices regarding the collection, use, disclosure, and protection of your data in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

1. Information we collect

We may collect various types of personal information from you, including:

• Contact information (such as name, address, email address, phone number)
• Date of birth
• Medical history and dental records
• Insurance details
• Payment information
• Information related to your appointments and bookings through our online booking service

2. How we use your information

We utilise your personal information for the following purposes:

• Providing dental care and treatment
• Managing appointments and scheduling, including bookings made through our online booking service
• Processing payments and insurance claims
• Communicating with you about your treatment, appointments, and bookings
• Sending reminders and updates about our services
• Conducting internal research and analysis to enhance our services

3. Disclosure of your information

Your personal information may be disclosed to third parties under the following circumstances:

• With your explicit consent
• To trusted service providers assisting us in delivering dental services (e.g., dental labs, IT support)
• To comply with legal obligations or respond to lawful requests from authorities
• In connection with a merger, acquisition, or sale of assets, where personal information may be transferred as part of the transaction

Advertising measurement

If you arrive from one of our Google adverts and accept advertising measurement on this website, we keep Google's advert click reference with your enquiry. If you later go ahead with treatment, we may tell Google Ads the value of that treatment against the click reference, so we can see which adverts are worth paying for. Only the click reference, a monetary value, the currency and a date are shared. We never share your name, contact details, enquiry message, treatment type or any health information with Google. Our legal basis is your consent, which you can withdraw at any time using Cookie preferences on this website or by contacting us; we will then stop sharing values for your enquiry.

4. Data security

We implement appropriate technical and organisational measures to safeguard your personal information against unauthorised access, alteration, disclosure, or destruction. Access to your information is restricted to authorised personnel only, and all staff are trained on data protection principles.

For online payments, we utilise a secure payment gateway provided by Stripe. When you make payments through our website or mobile app, your payment details are encrypted and processed securely by Stripe. We do not store your complete payment information on our servers. Instead, Stripe securely manages and processes payment transactions on our behalf.

5. Your rights

You have various rights regarding your personal information, including:

• The right to access and obtain a copy of your personal information
• The right to rectify inaccurate or incomplete information
• The right to request erasure of your personal information under certain circumstances
• The right to restrict processing of your personal information
• The right to object to processing of your personal information
• The right to data portability

6. Cookies and similar technologies

Our website may employ cookies and similar technologies to enhance your browsing experience and gather usage data. You can adjust your browser settings to decline cookies, but this may affect certain website functionalities. Please see our Cookie Policy for details of the cookies this website currently uses.

7. Changes to this privacy policy

We may periodically update this privacy policy to reflect changes in our practices or legal requirements. We will notify you of any significant changes and obtain your consent if necessary by law.

8. Contact information

If you have any inquiries or concerns about our privacy practices or wish to exercise your rights, please reach out to us at:

9. Information Commissioner's Office (ICO)

If you believe that your data protection rights have been infringed, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. You can contact the ICO at:

By availing of our services, you consent to the collection and use of your personal information as described in this privacy policy.